Privacy Policy
Last updated: 24th September 2025
I value your privacy and am committed to protecting your personal data. This policy explains what information I collect, why I collect it, how I use it, and your rights under the UK General Data Protection Regulation (UK GDPR).
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1. Who I Am
I’m Emma Knight, trading as Love Birth, a self-employed hypnobirthing instructor and birth/postnatal doula.
Contact details:
Email: emma.lovebirth@outlook.com
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Website: www.lovebirth.co.uk
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2. What Personal Data I Collect
When you enquire about or book services, I may collect:
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Identity & contact data: name, email, phone number, address
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Pregnancy, birth, and health data: relevant information you choose to share so I can provide appropriate support (special category data, only with your explicit consent)
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Booking & payment details: services booked, invoices, and payment confirmations (handled securely via third-party providers, I do not store full payment details)
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Communication records: emails, messages, or notes relevant to your support
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Website usage data: via cookies or analytics (see Cookie Policy if applicable)
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3. How I Use Your Data
I use your personal data to:
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Provide services you request (courses, doula support, follow-up care)
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Respond to enquiries and manage bookings
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Process payments and maintain business accounts (as required by law)
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Send service updates or resources you’ve requested
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With your consent, send newsletters or marketing communications
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4. Lawful Bases for Processing
Under UK GDPR, I rely on:
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Contract – to deliver services you’ve booked
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Legal obligation – to maintain tax and accounting records
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Consent – for processing health information, using testimonials, or sending marketing
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Legitimate interest – to grow and improve my business responsibly
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5. How I Store and Protect Your Data
Data is stored securely on password-protected devices or encrypted cloud services.
Paper records (if used) are stored securely and destroyed safely when no longer needed.
Access to your data is restricted to me (unless sharing is required and agreed).
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6. How Long I Keep Your Data
I only keep your data as long as necessary:
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Client records: up to 6 years (for tax/legal reasons)
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Birth-related or health notes: typically 2 years after services end
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Enquiries (non-clients): up to 12 months
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Mailing list data: until you unsubscribe
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After this, data is securely deleted or anonymised.
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7. Sharing Your Data
I do not sell your data. I may share it only with:
Trusted third-party providers (e.g. booking systems, payment processors, email platforms) who support my business operations
Legal or tax authorities, if required by law
Other professionals, but only with your explicit consent (e.g. if you ask me to refer you)
All third parties are GDPR-compliant and process data securely.
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8. Your Rights
You have the right to:
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Access the data I hold about you
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Correct inaccurate or incomplete data
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Request deletion of your data (“right to be forgotten”)
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Restrict or object to processing
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Withdraw consent at any time (where consent is the legal basis)
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Request a copy of your data in a portable format
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To exercise these rights, contact me at emma.lovebirth@outlook.com. I aim to respond within two weeks.
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9. Cookies & Website Analytics
My website may use cookies or analytics tools to improve functionality and user experience. You can adjust your browser settings to refuse cookies if you prefer.
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10. Changes to This Policy
I may update this policy from time to time. The latest version will always be available on my website, and I will notify you of significant changes.
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11. Complaints
If you have concerns about how your data is handled, please contact me first. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO):